Writing blog content regularly isn’t difficult. But writing SEO-optimised, high-quality, and consistent blog content that actually ranks and drives traffic is where most bloggers get stuck. I’ve been there too.
As someone who has been managing blogs for years, I understand the pressure of keyword targeting, topic research, structure, tone, and on top of that, keeping the content original and engaging.
Thankfully, AI has changed the game for bloggers like us. You no longer need to start from a blank page or spend hours manually inserting keywords and formatting headings.
But here’s the catch not all AI tools are built for SEO content writing.
In this blog, I’ll walk you through:
- Why you should consider using AI for SEO writing
- The features that matter in a good AI writing tool
- The tool combination I personally use and recommend
- My full blog writing workflow using AI
- Common questions around AI blog content creation
Let’s get started.
Why Use an AI Tool for SEO Blog Writing?
AI is not here to replace writers. It’s here to support them. For a blogger, time is money. And content creation eats up a lot of time if you do everything manually.
Here’s where AI helps:
- Speeds up writing with structure and flow
- Helps you focus on topics with traffic potential
- Suggests keywords, questions, and headings automatically
- Maintains consistency even when you batch-write multiple articles
- Reduces writer’s block helps you start and scale faster
If you’re a solo blogger or freelancer like me, using an AI writing tool is more of a survival tactic than a luxury.
What Makes a Good AI Tool for SEO Content?
Not every AI writing tool is built for SEO. Some are great for writing product descriptions or social media captions, but when it comes to creating long-form blog content that ranks, they fall short.
After using various AI tools over the past few years, I’ve learned that certain features really make a difference especially when your goal is to create blog posts that bring in traffic through search engines.
Here’s a breakdown of what I look for in a good AI writing tool for SEO:
1. Keyword-Based Writing
If the tool doesn’t allow you to enter your target keywords, it’s not going to help you rank.
A good AI writing tool should let you:
- Enter your primary keyword (the main topic of the blog)
- Add secondary keywords or variations
- Integrate these keywords naturally into the content (not forced or stuffed)
For example, if your main keyword is “best AI tool for SEO writing,” the AI should know how to include it in the title, subheadings, and body without overdoing it.
This is basic SEO, but many tools still miss it.
2. SEO Suggestions
The tool should do more than just write. It should guide you through SEO best practices. This includes:
- Using proper heading structure (H1, H2, H3)
- Adding related terms and questions (like from Google’s “People Also Ask”)
- Suggesting optimal word count based on competitors
- Highlighting missing elements (meta descriptions, image alt tags, etc.)
Tools like Surfer SEO or Scalenut do this well because they don’t just guess they analyse real-time search data from Google to help you match what’s already ranking.
3. Real-Time Optimisation
One of the biggest advantages of using AI tools with built-in SEO support is real-time feedback.
This means:
- As you write or paste content into the editor, the tool shows your content score
- It tells you where you need to improve: more keywords, more headings, better paragraph length, etc.
- You can fix things on the go instead of waiting till the end
This saves a lot of time, especially if you want your blog to be SEO-ready before publishing.
4. Tone Flexibility
Just writing SEO content is not enough anymore. Your blog needs to sound natural and match your brand’s personality.
That’s why tone flexibility is a must.
A good AI writing tool should let you choose the tone you want whether it’s:
- Conversational (like this blog)
- Professional
- Educational
- Persuasive
- Informal
If your content sounds robotic or too generic, people won’t read it. And if people don’t stay on the page, your rankings will drop.
So, your tool should allow you to guide the writing style or at least make it editable enough to sound like you.
5. Integration With SEO Tools
A smart AI writing tool should play well with others. Especially tools you already use for SEO research.
For example, integrations with:
- Surfer SEO: Helps you match top-ranking articles and get a content score
- Semrush: Pulls in keyword data and competition analysis
- Frase or Clearscope: Suggests related questions, phrases, and keyword gaps
With these integrations, you get a complete writing + SEO optimisation workflow without needing to jump between platforms.
This is especially useful if you’re handling multiple blogs or freelance projects where efficiency matters.
6. Pricing
Finally, pricing.
Many AI tools are made for marketing teams or large content agencies. They offer good features but come at a steep price.
As a solo blogger or freelancer, you want:
- Affordable monthly plans
- No strict word limits
- Access to core features (like keyword input, formatting, SEO suggestions)
Some tools may look cheap at first, but then charge extra for essential features. That’s why I always test tools thoroughly before committing to a paid plan.
The Best AI Tool for Writing SEO Content: ChatGPT + Surfer SEO
After trying and comparing tools like Jasper, Copy.ai, Writesonic, Frase, and others, the combination that works best for me is ChatGPT (for writing) and Surfer SEO (for optimisation).
Let’s break this down.
ChatGPT – For Content Writing
ChatGPT, especially the GPT-4.5 model, has improved significantly. It’s capable of writing full-length blog posts with clarity, structure, and a natural tone.
Why I use it:
- I can define my outline and get section-wise content
- It writes in a tone that doesn’t feel robotic
- It understands basic SEO headings, readability, length, etc.
- It helps me build first drafts quickly, which I then improve manually
How I use ChatGPT:
- I research the topic manually or with tools like Google Search Console or Ahrefs
- I give a clear prompt: “Write a 200-word section on benefits of AI in SEO content writing using simple language”
- I build the post block by block intro, H2s, FAQs, conclusion
This method gives me control. The output is easy to personalise and edit.
Surfer SEO – For Content Optimisation
Surfer SEO is the tool I use after the content is written. It doesn’t just throw in keywords. It gives you real-time optimisation suggestions based on your top-ranking competitors.
What it does:
- Shows content score (based on structure, keywords, word count)
- Recommends missing terms based on NLP and LSI analysis
- Lets you compare with competitors’ content directly
- Works best when you’re targeting multiple keywords
Why I like Surfer:
- It helps you avoid under- or over-optimising
- It turns average drafts into rank-worthy content
- It’s based on real-time SERP data, not just assumptions
My SEO Blog Writing Workflow (Step-by-Step)
Writing a blog post that ranks on Google takes more than just good writing. Over the years, I’ve built a workflow that helps me write faster, stay consistent, and ensure every blog I publish is SEO-friendly.
Whether I’m writing for Pratham Writes or for client blogs, this is the exact step-by-step process I follow:
Step 1: Topic & Keyword Research
Before I even open a writing tool, I make sure I’m writing about something people are actually searching for.
Here’s how I do it:
- Google Trends: To find out if the topic is currently gaining interest.
- Google Search Console: I look for pages that are getting impressions but not enough clicks these often have content gaps worth targeting.
- Semrush or Ubersuggest: For keyword research, I check keyword volume, competition, and related terms.
I aim for a primary keyword that has decent volume and low-to-medium competition, along with a few secondary keywords that I can naturally include in the content.
Step 2: Blog Outline Creation
Once I know the topic and keywords, I move on to creating a structured outline.
I use ChatGPT to save time here. I give it a clear prompt, such as:
“Create a blog outline on ‘best AI tool for SEO blog writing’ with H2s and H3s, in simple tone.”
This usually gives me a clean structure with:
- An introduction
- Main H2 sections based on subtopics
- H3s under each H2 for depth
- A proper conclusion and FAQ section
I review the outline and tweak it to make sure it flows logically and covers what the reader would expect to find.
Step 3: Section-Wise Content Generation
Now I begin writing but I don’t write everything at once.
Instead, I break the blog into sections, and write or generate each part one by one.
For example:
- First, I’ll generate the introduction.
- Then I’ll move to the first H2 let’s say “Why Use AI Tools for SEO Writing”.
- I feed a specific prompt to ChatGPT like: “Write 150 words on why AI tools help with SEO content creation, using a practical and simple tone.”
This keeps the content focused and manageable. It also gives me time to review, edit, and personalise each section before moving to the next.
Step 4: Optimisation with Surfer SEO
Once the full draft is ready, I paste the entire content into Surfer SEO’s content editor.
This is where I turn a good blog into a rankable one.
Surfer gives me:
- A content score out of 100 (I aim for 75+)
- A list of missing NLP keywords, subheadings, and word count suggestions
- A live comparison with top competitors
I go through each recommendation and make the necessary edits adding or trimming content, including missing terms, or adjusting headings.
This part usually takes 15–30 minutes, but it’s worth it. It ensures my blog meets SEO standards before I even publish.
Step 5: Final Touches Before Publishing
Before hitting publish, I do a quick final pass:
- Add internal links to relevant blog posts or pages from my website
- Write the meta title and meta description, often using ChatGPT to help draft variations
- Add images, ideally original or from royalty-free sources, with alt text
- Format the blog with proper spacing, bold text for important points, and consistent heading structure (H1, H2, H3)
Once I’m happy with everything, I publish the blog and submit the URL in Google Search Console for indexing.
Bonus: Post-Publish Checks
After publishing, I monitor:
- Clicks and impressions in Search Console
- Ranking changes after 2–3 weeks
- If needed, I update the content based on performance or new keywords
Why This Workflow Works
This process helps me:
- Stay organised
- Avoid overthinking
- Ensure each blog post is not just written, but SEO-ready
- Deliver better results for both my own blog and client projects
And most importantly I don’t rely fully on AI. I use it as a helper, not a replacement. That balance is what keeps the content real, readable, and relevant.
How It Compares to Other AI Tools
| Tool | Strength | Weakness |
|---|---|---|
| Jasper AI | Templates, good UX | Expensive, word limits |
| Copy.ai | Short-form brilliance | Weak in long-form SEO blogs |
| Writesonic | Affordable, SEO mode | Quality varies |
| Frase | Good research tool | Content quality is average |
| Scalenut | Built for SEO | Needs manual review |
| ChatGPT + Surfer | Best control + SEO optimisation | Needs manual setup |
If you value control, tone, and SEO performance, ChatGPT with Surfer is the most balanced option.
Conclusion: Use AI as a Writing Assistant, Not a Shortcut
Writing blogs that actually rank still requires human input your experience, your tone, and your judgement. But AI makes it easier to do the heavy lifting.
If you’re serious about scaling your blog or freelance writing projects, combining ChatGPT for content writing and Surfer SEO for optimisation is the most realistic, affordable, and result-driven strategy.
I’ve been using this workflow at Pratham Writes and it has helped me produce consistent content, attract traffic, and spend less time stuck in the writing loop.
Give it a try. It won’t replace your creativity but it will multiply your output.
Already have a blog draft but not sure if it’s SEO-ready?
Let me help you turn it into content that ranks.
I’ll edit, optimise, and structure your blog post for maximum visibility using proven on-page SEO strategies.
FAQs
Which AI is best for writing SEO blogs?
The best AI for writing SEO blogs is ChatGPT combined with an SEO optimisation tool like Surfer SEO. ChatGPT helps create readable and structured content, while Surfer ensures the blog is optimised with the right keywords, headings, and word count. This combo gives you both quality and performance.
Which AI tool is best for SEO?
If you’re looking for an AI tool that supports actual SEO performance, Surfer SEO is one of the best. It analyses top-ranking pages and suggests keyword usage, headings, and content length. When used with a writing tool like ChatGPT, it becomes a complete SEO content solution.
Can you use AI to write SEO content?
Yes, absolutely. AI tools can generate well-structured blog posts that include your target keywords, answer user questions, and follow SEO formatting like H2s and H3s. Just remember you’ll still need to review, edit, and personalise the content for best results.
Is AI-generated content good for SEO?
AI-generated content can be very effective for SEO if it’s:
- Helpful to users
- Well-organised
- Keyword-optimised
- And edited by a human for clarity and tone
Google doesn’t care whether a human or AI wrote the content it just needs to provide value.
Does Google punish AI content SEO?
No, Google does not punish content just because it’s written by AI. Google’s official stance is clear: it values helpful, relevant, and original content regardless of who or what created it. As long as your AI-generated content is useful and not spammy, you’re safe.
Which AI is best for content?
ChatGPT by OpenAI is one of the best for writing long-form content like blog posts, guides, and tutorials. It understands instructions well, maintains flow, and lets you control tone, structure, and word count.
Which AI is best for blogging?
For blogging, a combination of ChatGPT for writing and Surfer SEO or Scalenut for optimisation works best. ChatGPT gives you control over what you want to say, while the SEO tool helps fine-tune the post so it can actually rank.
Which AI writing tool is best?
It depends on your goal. If you’re writing long-form blogs:
- Best for writing: ChatGPT
- Best for optimisation: Surfer SEO
- Best all-in-one (budget): Scalenut
- Best for agencies: Jasper AI
Choose the tool based on your workflow and budget.
Does AI increase SEO?
AI can definitely improve your SEO process by:
- Speeding up blog creation
- Helping with keyword targeting
- Structuring content for readability
- Suggesting on-page SEO improvements
But remember, AI alone won’t increase your rankings. It’s the quality, relevance, and consistency of content that drives SEO growth AI just helps you do it faster and better.
