If you’re trying to rank your website in a specific city, town, or even a neighborhood, you need more than just a few keywords. You need local landing pages and you need to create them the right way.
In this guide, I’ll break down:
- What local landing pages are
- Why they matter for SEO
- How to write content that actually ranks and converts
It is a practical guide based on what actually works in local SEO.
What Is a Local Landing Page?
A local landing page is a dedicated page on your website that targets potential customers in one specific geographic area.
For example, if you’re a digital marketing consultant offering services across India, instead of having only one “Services” page, you can create individual pages like:
- SEO Services in Delhi
- Social Media Marketing in Pune
- Google Ads Specialist in Bangalore
Each of these pages is focused on a location + service, helping your website show up in that area’s local searches.
Why Are Local Landing Pages Important for SEO?
Local landing pages are essential because they:
- Help you rank for location-specific searches (e.g., “graphic designer in Jaipur”)
- Show Google exactly where your services are available
- Attract more relevant traffic that’s likely to convert
- Build credibility with local customers
If you’re not targeting locations directly, your content may feel too general and you could miss out on high-intent traffic from your own region.
My Experience With Local SEO Content
When I started working with local service providers freelancers, clinics, real estate agents many of them were targeting broad keywords like “best dietician” or “affordable SEO services.”
They weren’t ranking or getting leads.
Once we created dedicated landing pages for each location, and personalized the content to those areas (local examples, pain points, tone), things started to change. Rankings improved, traffic increased, and most importantly they started getting inquiries from those specific regions.
That’s when I saw how important it is to make the content truly local not just in keywords, but in language and relevance.
How to Create Content for Local Landing Pages (Step-by-Step)
Let’s break it down into actionable steps. Whether you’re a freelancer, small business, or an agency this will work for you.
1. Do Location-Based Keyword Research
Start with keyword research, but focus on location-specific terms.
You can use:
- Google Keyword Planner
- Keywords Everywhere
- Ubersuggest
- Google Autocomplete
Look for phrases like:
- [Your Service] + in + [City Name]
- [City Name] + [Service Type]
- Best [Service] near me (Google will understand your local page context)
Example:
If you’re an interior designer in Chandigarh, potential keywords could be:
- Interior designer in Chandigarh
- Residential interior design Chandigarh
- Modular kitchen designer in Chandigarh
Keep a mix of high, medium, and long-tail keywords ready.
2. Write One Unique Page per Location
Avoid duplicating the same content and swapping city names. Google can easily identify that.
Each location page should be unique and personalized.
Basic Structure to Follow:
- H1: Service + Location (e.g., “SEO Services in Lucknow”)
- Intro: Talk directly to people in that city
- Services Offered: Brief description with relevance to the local market
- Why Choose You: Add local examples or benefits
- Testimonials: Preferably from clients in that area
- FAQs: Answer questions common to that locality
- CTA: Encourage people in that city to contact you
Keep the tone simple and conversational. Make it sound like you’re talking to someone in that area.
3. Use Local References and Context
Make your content feel truly local. This builds connection and trust.
You can do this by:
- Mentioning well-known areas (e.g., “We’ve worked with clients in Koramangala and Indiranagar”)
- Referring to local events or needs (e.g., “We help Delhi-based startups manage paid ads during peak festival seasons”)
- Talking in a tone that matches the city’s business vibe (formal for metros, relaxed for small towns)
4. Add Local Business Schema Markup
Schema markup helps Google understand your business’s location and type. For local landing pages, LocalBusiness schema is useful.
It can include:
- Business Name
- Address
- Phone Number
- Opening Hours
- Service Areas
You can generate it using tools like TechnicalSEO’s Schema Markup Generator. Add this code to the header of your local page or through a plugin if you’re using WordPress.
5. Include the Location in On-Page SEO Elements
Make sure the city name is used naturally in key SEO areas:
- Page Title: “Web Design Services in Bhopal”
- Meta Description: “Looking for expert website designers in Bhopal? We build mobile-friendly, fast, and SEO-optimized websites for businesses in Bhopal.”
- URL Slug:
/web-design-bhopal - H1 and Subheadings
- Image Alt Text
- First Paragraph of the Content
Avoid keyword stuffing. Always write for humans first, Google second.
6. Add Testimonials or Local Proof
People trust local proof. If you’ve worked with clients in that area, showcase it.
Even a simple review like:
“Great support and fast results for my local salon. Highly recommend for anyone in Gurgaon.”
…can improve conversions.
If you haven’t served anyone in that location yet, mention how your service is designed for that market, or include general industry testimonials.
7. Use Internal Links
Don’t isolate your local landing pages. Link them from:
- Your homepage
- Your services overview page
- Your city listing pages (e.g., “Areas We Serve”)
- Relevant blog posts
Also, link out from the local page to your main contact page or form. This helps users navigate and tells Google how your content is structured.
8. End With a Location-Based Call to Action
Your call to action should reassure the user that you serve their specific area.
Examples:
- “Ready to grow your business in Ahmedabad? Let’s connect today.”
- “Get a free quote for custom home interiors in Ludhiana.”
- “Call now to speak to our Jaipur-based team.”
Make sure the form or phone number on the page matches the CTA.
Ideal Word Count for Local Landing Pages
Based on what I’ve seen across industries, here’s a general guideline:
- Primary city pages: 1000–1500 words
- Sub-location or neighborhood pages: 700–1000 words
- Nearby towns or satellite pages: 500–800 words
More important than word count is relevance and depth. Make sure you answer every question a potential customer from that city might ask.
Common Mistakes to Avoid
Many people struggle to rank their local pages because of these reasons:
- Thin content that doesn’t offer enough detail
- Duplicate content across cities
- Ignoring real local user intent
- No call to action
- Skipping on-page SEO basics
Remember, quality and relevance matter more than quantity.
My Words
Local landing pages can transform your website into a local lead-generation machine but only if you treat them seriously.
Each location page should feel like a mini-homepage for that city. Speak to your audience like you’re one of them. Show that you understand their challenges and needs. And most importantly, guide them toward action.
If you’re running a service business and want to scale to multiple cities, start building local pages one by one, with care.
Need SEO-optimized content for your local landing pages?
At Pratham Writes, I help freelancers, startups, and service providers create location-specific pages that rank on Google and convert visitors into leads.
Let’s work together to build your local SEO foundation page by page, city by city.
FAQs
1. How to write content for landing pages?
To write effective landing page content:
- Start with a clear headline that reflects what the page offers
- Use a short introduction that connects with your target audience
- Explain your services or product benefits in a simple and structured format
- Use trust-building elements like testimonials, case studies, or local proof
- End with a strong call to action (like “Call Now” or “Get a Free Quote”)
- Make sure the content is focused, not too long, and removes distractions
If it’s a local landing page, mention the city or area in the content naturally, and explain how your service fits the local need.
2. How to do SEO for a landing page?
Here’s how to do SEO for a landing page:
- Use a targeted keyword in the page title, URL, H1, and meta description
- Write content that matches search intent (answer what people are really looking for)
- Include internal links to other relevant pages on your website
- Add image alt text and compress images for faster load times
- Make the page mobile-friendly and fast
- If it’s a local page, add LocalBusiness schema and mention the location
- Use a clear CTA and track conversions using Google Analytics or Tag Manager
SEO for landing pages is not just about traffic it’s about turning visitors into leads.
3. How to optimize a website for local SEO?
To optimize a website for local SEO:
- Set up and optimize your Google Business Profile (formerly Google My Business)
- Create local landing pages for each city or area you serve
- Use NAP (Name, Address, Phone) consistently across your website and directories
- Get listed in relevant local directories
- Collect local customer reviews, especially on Google
- Use local keywords naturally in your content
- Add location schema markup to your site
- Embed a Google Map showing your business location on contact or landing pages
Local SEO is all about helping search engines and users know where you operate and how to reach you.
4. What is a local SEO strategy?
A local SEO strategy is a set of steps focused on improving your visibility in local search results, like:
- “best dentist in Indore”
- “plumber near me”
- “SEO agency in Surat”
Key parts of a local SEO strategy include:
- Creating city-specific landing pages
- Optimizing Google Business Profile
- Getting listed on online directories (e.g., Justdial, Sulekha)
- Collecting reviews from local customers
- Using localized content, backlinks, and schema markup
The goal is to make your business easily discoverable by people in your service area.
5. How to improve local search ranking?
To improve your local search ranking:
- Keep your Google Business Profile up to date
- Add photos, business hours, service areas, and more
- Collect positive Google reviews regularly
- Publish blog posts or landing pages that include local keywords
- Ensure your NAP is consistent across all online platforms
- Earn local backlinks (e.g., from blogs or business associations in your area)
- Respond to reviews and customer questions promptly
- Make your website fast, mobile-friendly, and secure (HTTPS)
Local search ranking improves when Google sees your business as reliable, active, and relevant in your area.
6. Which SEO strategy is best for improving local search visibility?
The best SEO strategies for local visibility include:
- Creating Local Landing Pages: One page per service per city
- Optimizing Google Business Profile: Complete, accurate, and updated info
- Local Citations: Your business listed across trusted local directories
- Review Management: Encouraging and responding to real customer reviews
- Location-Based Keyword Targeting: Use terms like “digital marketing in Nagpur”
- Schema Markup: Helps search engines understand your location and offerings
- Localized Content Marketing: Blogs, case studies, or tips relevant to the area
Combining these tactics builds strong local signals for Google and helps your business appear in map packs and organic results.
7. Is local SEO effective?
Yes, local SEO is very effective especially for service-based businesses.
It helps you:
- Get discovered by people searching in your area
- Appear in Google’s Local Pack (top 3 listings with map)
- Drive high-quality leads from people ready to take action
- Compete even if you’re a small business in a niche location
- Build trust through local reviews and visibility
Local SEO isn’t about chasing big traffic numbers it’s about getting the right traffic from people who are nearby and ready to buy or contact you.
