When I first started building websites, one of the biggest challenges I faced was finding unique content ideas. Everyone says “content is king,” but no one really tells you how to make your content stand out especially when it feels like everything’s already been written before.
Over time, I’ve developed my own methods to get truly unique content. content that doesn’t just tick SEO boxes but actually speaks to people. In this post, I’ll share exactly how I do it. Whether you’re a solo blogger, a small business owner, or managing content for clients, these strategies will help you write content that’s both original and effective.
1. I Always Start with My Own Perspective
This might sound simple, but it’s honestly the biggest game-changer.
Whenever I write a blog post, I ask myself:
- What have I personally experienced about this topic?
- What do I know that others might not?
- What would I say to a friend if they asked me this question?
For example, when I wrote a guide on SEO for real estate, I didn’t just rewrite what others said. I talked about how I helped a client optimise their Google Business Profile and what worked in their local market. That real-life context made the content more relatable and more original.
Tip: Your personal take is what makes your content unique. No one else has your exact experience.
2. I Avoid Copying What’s Already Ranking
It’s tempting to just check the top 10 Google results and rewrite them in your own words. I used to do that early on. But what I realised is that doesn’t make my content unique. It just makes it repackaged.
Now, I still look at competitors, but only to understand:
- What they’re missing
- What they all seem to say the same way
- What questions they haven’t answered well
Then I go in a different direction. I’ll add points they ignored, explain things in plainer English, or even disagree if I believe something different.
That’s what makes my blog stand out.
3. I Use Real Questions from Real People
One trick that’s helped me massively is listening to actual people not just tools.
Here’s how I do it:
- Reddit and Quora: I search my topic and see what people are really asking.
- YouTube comments: These are goldmines for content gaps.
- My DMs and emails: If someone asks me a question, there’s a good chance others are wondering the same.
For instance, someone once messaged me, “Is Wix good for SEO?” That led me to write a whole post comparing Wix SEO vs WordPress SEO and that blog continues to get traffic even now.
If you’re stuck for ideas, just answer the questions people are already asking.
4. I Mix First-Hand Experience with Research
I don’t rely purely on what I know. I also do a lot of research but I always make it mine.
Here’s what that looks like:
- I’ll gather 3–4 strong sources on a topic.
- I’ll look for data, examples, or frameworks I can reference.
- Then I’ll explain those in my own voice, adding personal examples wherever possible.
So instead of just quoting a study, I might say:
“According to HubSpot, blog posts that are 2,000+ words get more backlinks. That matches my experience too my long-form guides consistently perform better in search.”
That small personal touch makes the content both informative and unique.
5. I Create Original Examples, Not Generic Ones
When you write things like:
“Make sure your content is helpful.”
It sounds like something pulled from every other blog.
But when I say:
“If you’re a fitness coach writing about meal plans, don’t just list what people should eat. Share how you helped a client lose 5kg by swapping out late-night snacks with protein smoothies that’s helpful.”
That’s an original example. It’s mine. And it makes the content more actionable.
So I always try to include:
- Stories from my own projects
- Made-up but specific examples
- Mistakes I’ve made and lessons I’ve learnt
Those things can’t be copied. They make content feel real.
6. I Record Voice Notes When I’m on the Go
Sometimes, my best ideas don’t come when I’m at my desk. They come when I’m walking, driving, or even half-asleep.
So I use voice notes.
Whenever an idea pops up, I record it even if it’s messy. Later, I revisit those notes and turn them into blog outlines or content snippets.
This helps me create content that’s based on natural thoughts, not forced ideas. And because it’s coming from my own mind, it’s automatically unique.
Don’t underestimate the power of your own raw thinking it’s where your best content lives.
7. I Use AI Carefully (But I Never Rely on It)
Yes, I use tools like ChatGPT to brainstorm sometimes. But I don’t just copy-paste what it gives me.
Instead, I treat AI like a brainstorming buddy.
- I’ll ask it for outline ideas.
- I’ll test headlines.
- I’ll see how it explains something, then rework it in my voice.
This keeps my content efficient and authentic. AI is helpful, but your own brain is still your best content generator.
8. I Do My Own Case Studies and Tests
Whenever possible, I test things myself.
Like when I wanted to understand whether alt text really helps with seo, I published two similar blog posts one with fully optimised image alt text, one without. Over time, I saw a difference in image rankings.
Then I wrote about that in a post and that became real content. No one else could copy it because it came from my own testing.
That’s the kind of content that builds authority and trust.
9. I Read Outside My Niche
This one might sound strange, but it’s honestly a secret weapon.
When I only read digital marketing blogs, I find myself sounding like every other marketer. But when I read books, psychology articles, or even fiction my ideas become richer.
Sometimes, I’ll read something totally unrelated and it sparks a metaphor or story I can apply to content writing. And that becomes a blog that feels fresh.
Inspiration often comes from outside your industry.
10. I Write Like I’m Talking to One Person
This is my golden rule. I always write my blogs like I’m explaining something to one friend over coffee.
That means:
- Simple words
- No jargon
- No pretending to be an “expert”
- Just one person helping another
When you write this way, your tone becomes yours. You can’t fake it. And readers can feel that it’s genuine which is rare these days.
Bonus Tip: I Give My Content a Purpose
Before I publish anything, I ask myself:
What is this content supposed to do?
- Help someone?
- Rank for a keyword?
- Build authority?
- Convert a visitor?
When your content has a purpose, it’s easier to shape it in a way that’s useful and unique instead of just writing for the sake of writing.
Conclusion
Getting unique content for your website isn’t about reinventing the wheel. It’s about showing up as yourself with your voice, your examples, your insights.
That’s what I try to do with every blog I publish. I don’t aim to be perfect. I aim to be helpful, relatable, and real.
So if you’re struggling to create content that feels fresh, don’t overthink it. Start with your experience. Add real examples. Explain things in your own way. That’s already more unique than 90% of what’s out there.
Need help with creating content for your website?
Whether you want SEO-friendly blog posts, website copy that actually converts, or just need guidance on how to plan your content I’m here to help.
Get in touch for a 1:1 consultation or let me write for you. Let’s create content that’s not just unique, but genuinely useful for your audience.
