If you’re selling on Amazon, you already know the competition is tough. But here’s something most sellers ignore your product description and bullet points can make or break your success.
Photos matter, yes. But your words do the real work. A great description can improve your search visibility, answer buyer questions, and nudge people to make that final decision.
In this guide, you’ll learn how to write Amazon product descriptions that not only show up in search results but also help your product stand out and sell.
Why Product Descriptions Matter on Amazon
Many sellers treat product descriptions like an afterthought. That’s a mistake.
A well-written description:
- Helps Amazon understand and rank your product
- Tells customers why your product is right for them
- Builds trust and removes doubts
- Increases conversions by focusing on real value
It’s not about listing technical features. It’s about making your product feel worth buying.
How to Write Product Descriptions on Amazon
1. Understand the Amazon Listing Structure
Amazon gives you two main areas to describe your product:
Bullet Points (Key Product Features)
- Appears directly under the product title
- You get up to 5 bullets
- Most customers read this section first
Product Description
- Located lower on the page
- Gives you room to expand on benefits and usage
- Great for storytelling, care instructions, and brand values
You should write both with equal effort.
2. How to Write Effective Bullet Points
This is the section that drives most buying decisions. Make it count.
Keep in mind:
- Start each bullet with capitalized words to highlight key benefits
- Lead with the benefit, then support it with the feature
- Use your customer’s language, not technical jargon
- Include relevant keywords naturally
Example:
ALL-DAY COMFORT – Breathable cotton fabric keeps you cool and relaxed even during long hours.
Use all five bullet points, and cover things like:
- Main benefit or usage
- Material or build quality
- Compatibility or size
- Unique features
- Warranty or care tips
Keep each bullet short, clear, and focused on how the product helps the customer.
3. Writing the Product Description Section
This section is your chance to tell a slightly longer story.
Use it to:
- Reinforce key benefits
- Describe how the product fits into everyday life
- Add use cases, care instructions, and brand story
Format:
- Use short paragraphs (1–2 lines max)
- Add line breaks for better readability
- If brand-registered, use Amazon A+ content with visuals and modules
Example Format:
Stay Hydrated, Naturally.
This eco-friendly glass water bottle is designed for daily use whether you’re at work, in the gym, or on the move. With a protective silicone sleeve and leakproof lid, it’s perfect for people who care about sustainability and style.
Built for Real Life.
Made from premium borosilicate glass that handles both hot and cold drinks. Dishwasher safe, BPA-free, and available in multiple colours.
4. Use Keywords the Smart Way
Amazon uses your product copy to rank your listings in search results.
Tips for using keywords:
- Use primary keywords in your title, bullets, and description
- Add secondary keywords in the backend search terms
- Avoid stuffing too many in one place
- Keep it natural and readable
A good product description balances human readability with search relevance.
5. Think Mobile-First
A large percentage of Amazon customers shop on mobile.
That means:
- Shorter sentences work better
- Bullet points are easier to read than long paragraphs
- Your most important information should appear early in the listing
Always preview your listing on a mobile device before going live.
6. Common Mistakes to Avoid
- Writing only about features, not benefits
- Using generic phrases like “best quality” without proof
- Stuffing keywords in a way that makes the copy awkward
- Not using all five bullet points
- Ignoring mobile users with long, dense text
Every word should help the buyer trust the product and make a decision faster.
7. Can You Use AI to Write Amazon Product Descriptions?
Yes, AI tools can help with the first draft, especially if you’re dealing with hundreds of products.
But be careful:
- AI tends to write in a generic tone unless you guide it
- Always rewrite or edit for accuracy and clarity
- Add real keywords, use actual benefits, and format properly
Think of AI as your assistant, not your replacement.
My Words
Writing an Amazon product description isn’t about sounding clever. It’s about being clear, helpful, and persuasive.
Tell the buyer what the product does, how it helps, and why it’s the right choice. Make it easy to read, make it benefit-driven, and always write with the customer in mind.
When done right, your product listing does more than describe. It sells.
Need help writing Amazon product descriptions that convert? Let’s work together.
